Video: Hiking Boots, Birthed by Mad Scientists!

According to Adventure Journal,  “We don’t know a whole lot about Native Shoes, save that they’re, uh, unique. And they’re big in Japan, which you shouldn’t scoff at, because lots of nifty, niche brands here exist by charging mega yen over there. Still, even their “boot,” the Fitzsimmons, strikes us as strictly urban wear, what with its unbreathable rubber upper and unlugged sole. But we’ll cut them all kinds of slack because we’re suckers for creativity, and this indie flick about how the Fitzsimmons came to life (highly un-factual), is silly, amusing, and just the kind of promo we wish there was more of in the “outdoor” genre. The message: It’s okay to have a little fun. They’re just boots.”
Click here, then click on the large car window photo to start the video. It’s good for a laugh.