The Scenario: Imagine hiking with friends and someone has a heart attack. While trying to help this person in the field, an unknowing bystander gives them an aspirin as it has been shown to help with heart attacks. Unfortunately, the person having the heart attack was deathly allergic to aspirin, and a life was lost.
How It Works: Nearly 50 years ago, the American Medical Association created a universal symbol that would be able to speak for people in emergency situations when they couldn’t – the red insignia. Today, this symbol is universal among EMTs and first responders and continues to save millions of lives as it reduces unnecessary hospital admissions and misdiagnosis.
Medical ID Marketplace, www.hopepaige.com, is the first company to mix fashion with medical bracelets. By combining active styles with the universal red insignia, people with a chronic illness, allergies, etc., are able to discretely hide their problem, but yet feel safe that an EMT will know exactly where to look if something were to happen while hiking, biking, camping, or hitting the outdoors.
Medical ID Marketplace offers the only write-on rubber style bracelets in America called Medibands and also active styles that can be customized with an engraving on the back to alert EMTs of a problem.