source: Niagara Gazette
After years of wholesaling their unique lightweight product to major sports retailers, a Denver-based company has gone retail, recently opening a store at the Fashion Outlets of Niagara Falls USA.
GoLite, a manufacturer of light weight clothing and gear for outdoor adventure and lifestyle, has opened its first retail store in New York state at the outlets mall on Military Road in the Town of Niagara.
GoLite was created in 1998 by Kim and Demetri Coupounas, based on the idea that, when it comes to outdoor gear, less is more, according to assistant store manager Joel Wolfe. It’s a philosophy that continues to allow the company to grow and create innovative equipment and apparel designed to be faster on the trail and lighter on the planet.
The local retail store representatives are seeking to network with local scouting organizations and parks representatives, as well as local outdoors experts to provide outdoor programs for the community, Wolfe said.
This past March, GoLite was recognized by the B Corporation as a “Best for the World Company” as a business creating the most positive environmental impact.
GoLite offers a full range of lightweight, innovative and sustainable apparel and equipment designed specifically for outdoor athletes. The company’s products are available in 23 countries worldwide.
Keeping with their expertise in outdoor clothing and gear, GoLite also offers lightweight luggage, and casual clothing for men and women.
Headquartered in Colorado, GoLite has a dozen store locations in addition to the new Niagara Falls site, including in Idaho, Arizona and New Mexico.
Recently, the new store at the Fashion Outlets of Niagara Falls welcomed a group of Boy Scouts to offer some instruction on the outdoors and introduce them to the vast line of available products, including male and female apparel, backpacks and luggage, sleeping bags, tents, water bottles, hats and other accessories — everything needed for the outdoors.
“We want to help make the public aware of the things we offer for various organizations that deal with outdoor activities,” Wolfe added.
The new store, located in the outlets plaza between Applebees and Foot Locker at 1614 Military Road, is open 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 6 p.m. on Sundays.
For more information on GoLite, visit www.golite.com or call the new location at 297-7373.