by Sue Freeman, author & publisher, Footprint Press Recreation Guidebooks
Where you spend your money can make a big difference in the quality of goods you receive – even in surprising ways. You’re certainly aware of the “Buy American” trend, aimed at saving American jobs and businesses. That’s important. You’ve also heard the cry “Buy Local,” aimed at keeping dollars within our communities. That’s important too.
Here’s a new one: “Buy From the Source”
Many goods traverse through several hands from the manufacturer to the store shelves. These include wholesalers and distributors. Each hand adds cost (markup and shipping costs) to the equation and often they slow up the distribution of newer, updated product. Let me use guidebooks as an example. I previously wrote about Amazon.com and how it presents titles to you based on sales history. This means the latest, most up-to-date guidebook doesn’t get top billing and you may inadvertently order an older edition of a guidebook.
Rich found another non-source problem the other day. He made a sales call at EMS in Rochester. On the shelves sat the 2nd edition of “Take A Hike – Rochester.” If EMS purchased from Footprint Press directly, Rich would have pulled the books and swapped them for the newer 3rd edition of “Take A Hike – Rochester.” But he couldn’t do that. EMS purchases through a wholesaler. The two books have different ISBN bar code numbers and different prices. EMS and their wholesaler have no process for product swaps.
So, buyer beware. The guidebook you see listed on a database or sitting on a store shelf may not be the most current edition. If you want to be assured of getting the latest product – Buy From the Source. In this case it’s www.footprintpress.com, the publisher of Footprint Press Recreation Guidebooks.
Here’s the bonus : SHIPPING IS FREE for the month of JULY at http://www.footprintpress.com. Stock up on your Made In America, Buy Local, Buy From the Source guidebooks (and e-books) today.