Richard Burke, known to many as The Big Guy, was a legend. With his friend Bevil Hogg, he founded the Trek Bicycle Corporation in 1976, and then went on to establish the company as one of the leading bicycle companies in the world. In March 2008, he passed away after complications from heart surgery. The Big Guy touched people’s lives in countless ways and his passing was deeply emotional for many. Now, in ONE LAST GREAT THING: A Story of a Father and a Son, a Story of a Life and a Legacy (Free Press; November 13, 2012; $19.99), his son, John Burke (current president of Trek Bicycle) reveals his father’s amazing life story, and the ways in which he was an inspiring businessman and leader.
John Burke writes, “At his 70th birthday party my father made two predictions, one was that he would do one last great thing. He wasn’t sure what it was, but he had one in him. I believed that his last great thing was the way he died, and the lessons he left behind.” In ONE LAST GREAT THING, John takes readers deep into the history of Trek and his father’s role in the success of the company. He shows how his father taught and trained him, and instilled in him the confidence and desire to be a leader. In this intimate portrayal of a great relationship between a father and son, readers will be moved by John’s poignant experiences with his father and will take away The Big Guy’s lessons on how to succeed in life and in business.
John Burke will donate his portion of the profits from the book to charity. ONE LAST GREAT THING is available in Hardcover and E-book format.
About the Author:
John Burke began working at Trek Bicycle in 1984 and has been president of the company since 1997. In addition to leading Trek, John served as chairman of President George W. Bush’s President’s Council on Physical Fitness & Sports and is a founding board member of the Bikes Belong Coalition. John is an avid cyclist who has finished Ironman Wisconsin twice as well as completing the Boston and New York City Marathons. John and his wife, Tahia, live in Madison, Wisconsin. To learn more about Trek Bicycle Corporation, please visit: http://www.youtube.com/watch?v=wbmypPaANh0&feature=g-all-u or www.trekbikes.com.
About the Book:
Title: ONE LAST GREAT THING: A Story of a Father and a Son, a Story of a Life and a Legacy
Author: John Burke
Publication Date: November 13, 2012
Imprint: Free Press
ISBN-13: 9781476711652 / e-book: 9781476711645
Format: Hardcover / $19.99 / 144 pages